Nike "Kobe Signature Move" Director Cut

Ryan-Travis | Commercials

This shoot for Nike Signature Moves showcases Kobe Bryant of the Los Angeles Lakers and his four signature moves. We focused on the three main moves that make him a triple threat player: the outside jumper, the reverse lay-up, and the pump fake & pivot. For the director’s cut, I wanted to present these threw moves briefly, 45 seconds to be exact. To see all Kobe’s signature moves, and those of other NBA stars, in their full detail and glory visit:

http://www.nike.com/nikeos/p/nikebasketball/en_US/signature/moves?player...

To cover all the moves quickly, but still in a unique way, we used 6 cameras to capture all of Kobe’s tricks from different angels, at regular speeds and high speeds to get some cool slow motion shots of the action that makes this Laker an MVP.

Advertising Agency: RGA New York
Client: Nike, Inc.
Creative Director: Can Misirlioglu
Senior Producer: Kyle Bunch
Head of Production: Will Farrell
Digital Studio Producer: Robert Khristov
RGA Coordinator: Sarah Ko
Associate Producer: Nigel Goodman
Copy Director: Jason Nichols
Nike Digital Marketing: Anthony Abernathy
Advertising and Digital Manager: Mel Clements

Director: Ryan Travis
Director of Photography: Starr Whitesides
Editors: Ryan Travis
Producer: Ari Weiner
Executive Producers: Ryan Travis and Ari Weiner
Principal Talent: Kobe Bryant, Peter Cornell, Eric Montgomery.